Wacom informed Iris that they were planning to launch a new product line of full-featured, value-for-money Wacom pen displays intended for those artists who always wanted a Wacom but who couldn’t afford one.
Wacom, as a brand, has always been committed to provide pen and ink solutions for people who dare to create and expect an excellent product performance, an authentic pen experience, a product design to engage with passion for creativity. Therefore, they wanted to research and explore the best way to reach this new audience they were targeting with this new product line and tasked Iris to help them on this quest.
My role
In order to kickstart this project, I started by providing our client with a summary of the issues we would be attempting to fix but also the avenues we could explore by understanding our audiences. This was done in the form of a short UX audit report.
Once the client onboard, along with a visual designer having a keen interest in UX, we interviewed and surveyed several students and young creatives in order to understand the way they purchase a new drawing tablet, but more importantly to understand what the decision factors are and where they get inspiration.
This research enabled me to work with a junior member of the team to create personas that would summarise and highlight the important information that we would rely on going forward. Those were presented to the client along with a set of customer journeys for each persona detailing the different phases the customers would go through, what they would do, where they would search and find information but also how they would feel during this process.
The customer journeys were also a way to present in a logical way the type of assets we should be creating for different channels, such as social posts, webpages and post-sale emails.
The client was then able to pick the assets they wanted Iris to help create and those they would create internally.
The team then had a continuous involvement all the way to the product launch setting up the wireframes for the pages that would go on the Wacom website, detailing the requirements of the product information that would go on third-party websites, helping refine the approach of the various creative assets that would go on social channels.
Detailed tasks
♦ Audit the existing assets to highlight the core issues and indicate the need for change.
♦ Survey and interview students and young creatives to better understand what influence them, their mindset cultural and the places they shop.
♦ Build Personas based on the research to summarise the findings.
♦ Build the Engagement and Purchase customer journeys to present the approach to the client.
♦ Map the assets that would need to be created along the customer journeys.
♦ Create a set of wireframes for all web pages.
♦ Assist other internal and client teams in creating various assets.
♦ Supervise the team in the delivery of all assets to ensure their quality and that no delay would occur.
Examples of deliverables
UX audit & Best practices
Personas
Customer journeys
