Special mention to Blanca Hong & Marion Ferrand - the main visual designers on the project.
Farrow & Ball came to us because they needed to rethink their digital customer experience. We created and implemented a digital transformation strategy to help deliver a true Omnichannel experience for consumers and interior designers globally, whilst also supporting the brand's commercial agenda.
Working across the Farrow & Ball business, we defined the new information architecture & taxonomy and developed a full suite of responsive wireframes and an interactive prototype. From this we produced a full set of responsive designs and worked collaboratively with the system integrator during the build phase of the project.
My role
As soon as I started at Iris, I was asked to help on pitching for this project so I knew from the start how challenging it would be to bridge the gap between creativity and e-commerce for this project. My first task was therefore to bring the whole project team up to speed with the limitations of an e-commerce build but also give some general guidance on how to deliver the best experience that the team could follow in order to win this project.
Once the project was won, we ran a series of workshops with the client in order to understand their goals and needs but also meet the system integrator and define the best way to collaborate due to the aggressive timeline.
Based on the requirements gathered by the system integrator and the audience research done by the planning team, I tasked the UX team (made of 3 more junior members) to assist me in building the customer journeys, information architecture and template inventory that would support this digital transformation.
Once the approach was defined and approved by the client, my role was to oversee the work of the team but more importantly to present the work to the stakeholders and the system integrator while resolving any issue that would arise, such as ensuring that the quality of the deliverables was to the highest standards and delivered in due time.
We went on and started building the wireframes that would support this experience, in order to do so, I provided some training to the team for them to be able to master Axure and use features such as the responsive features, the masters and the plugins.
We started first with the B2C experience and finished with the B2B one which had a lower priority.
As the solution was designed and built, it was reviewed by the team with an occasional look from myself to ensure everything was in order.
I would like to give a special mention to Blanca Hong & Marion Ferrand (the main visual designers on the project) who were absolutely stunning and delivered work of an incredibly high quality!
Detailed tasks
♦ Run workshops with the client and system integrator to understand the overarching goals and needs.
♦ Review the audience research to refine our understanding of the B2B and B2C customers, the competitors and the industry to build the journeys that would support the experience.
♦ Build the site information architecture along with the template inventory to map the effort required.
♦ Present the approach to the client for their approval.
♦ Create a set of interactive wireframes in order to validate the new experience.
♦ Gather client feedback and amend wireframes, followed by the annotation of said wireframes.
♦ Supervise the team in the delivery of all assets to ensure their quality and that no delay would occur.
♦ Work closely with Visual designers and Developers to ensure the quality of the final solution.
♦ Review and QA the solution once built.
Examples of deliverables
Customer journeys
Template & Components inventory
Responsive wireframes
