I can deliver benefits to an organisation in several ways. I can come in as a solid practitioner delivering for clients and stakeholders using years of experience to wow them and make them think in new ways. Alternatively, I can come to lead your team of more junior practitioners and ensure that the work is to the highest standards. Finally, I can come and start or expand the UX discipline within your organisation by setting its role, standards and processes.
UX DESIGN & LEADERSHIP
Working at several agencies in London within experienced UX teams has raised the quality of the work I deliver, my ability to discuss difficult and intricate issues with clients and assist teams across the business in understanding and delivering solutions to the highest standards.
My experience at Iris has notably pushed my abilities even further as there, I was in charge of the UX team and acting as the Head of UX. My daily tasks were to oversee the work of the team and sometimes deliver work myself but, more importantly, it was to look for opportunities and develop the UX activity within the agency.
Extending the reach of user experience comes from defining an approach for UX in general that other disciplines can understand and rely on, establishing a process for the team to understand and follow, and setting standards for them to deliver work that will impress our stakeholders in terms of quality and insights.
THE UX PROCESS
Any project should be approached in a user-centric way and focus on understanding the underlying issues of the problematic. For this reason, the first step is to research the audiences that are concerned by this problematic to understand what they do, think and feel about the experience we are dissecting. When possible, this should be done by conversing directly with or gathering insights from as real as possible customers or users, when that's not possible, then, a sufficient amount of desk research is necessary.
The insights gathered should be coupled with any other form of research such as data analytics, marketing research, strategic insights, tech audits, etc... to get a truly holistic view of the project landscape.
Once our audiences are identified and understood, we can start defining the problematic through the lens and experience of our users, this will enable us to truly get close to the issues we are trying to solve.
Finally, we can start looking at creating several solutions to solve our problems. Those solutions can then be placed in front of real users to ensure that they fit the problematic but that they are also elegant solutions from the customer's point of view. The best solution can then be refined and expanded on.
THE APPROACH
This UX process coupled with a drive for quality has been the recipe for success to drive the UX team within Iris to work on more brands and more project but that also increase the reach of user experience. Morphing it from being an overlooked discipline to a force to be reckon with.
This user-centric approach is already delivering benefits and changing mindsets at big companies, such as Suzuki, Adobe and Wacom, where user and usability testing are becoming more common practices requested by clients.
What's next
If you feel like your organisation has any of the needs above then do not hesitate to drop me a line!
We can then discuss the best way to start working together.